The Art of Flower Distribution: A Complete Guide

The flower distribution industry is a complex and fascinating network that connects growers,

auction houses, and distributors worldwide. Understanding this process is crucial for anyone

involved in the flower trade.

The Journey of a Flower

From the moment a flower is harvested to its arrival at its final destination, numerous

factors come into play. Temperature control, timing, and proper handling are essential

elements that determine the quality and longevity of cut flowers.

Auction houses like Royal FloraHolland play a pivotal role in the distribution chain.

They serve as central hubs where quality is assessed, prices are determined, and

connections are made between suppliers and buyers.

Today's flower distribution faces various challenges, from maintaining cold chains to

reducing carbon footprints. Innovation in logistics and technology continues to shape

how we approach these challenges.