Spring 2024 Flower Trends: What's Blooming in Europe

As we enter Spring 2024, the European flower market is buzzing with exciting new trends

and varieties. From classic favorites to innovative new breeds, this season promises

to be particularly vibrant for the flower trade industry.

Trending Varieties

This spring sees a strong return to romantic, garden-style flowers with a modern twist.

Peonies continue their reign as seasonal favorites, while specialty roses in unique

color variations are gaining popularity. Dutch tulips in unexpected color combinations

are also making a significant impact in the market.

The color story for Spring 2024 is all about sophisticated pastels mixed with deeper,

more dramatic tones. Soft coral, butter yellow, and lavender are being paired with

deep burgundy and navy blue, creating striking combinations that appeal to both

traditional and contemporary tastes.

These trends are significantly influencing buying patterns at major auction houses.

Distributors are adapting their purchasing strategies to meet the growing demand for

these trending varieties and color combinations. Understanding these trends is crucial

for staying competitive in the current market.