Valentine's Day 2024: Market Analysis and Insights

Valentine's Day remains one of the most significant events in the flower industry calendar.

This analysis explores the 2024 market performance and provides insights for future planning.

Market Performance

The 2024 Valentine's Day season saw record-breaking sales across major auction houses,

with red roses maintaining their traditional dominance while new varieties gained

significant market share.

Modern consumers are increasingly seeking sustainable and unique alternatives to

traditional Valentine's Day offerings. Mixed bouquets and locally sourced flowers

have seen substantial growth in popularity.

The concentrated demand during the Valentine's period presents unique challenges for

distributors. This year's successful strategies included early planning and

diversified sourcing approaches.